IEEE

featured / industry / public awareness campaign
The Mission

We facilitated the Be Brilliant! campaign to promote the launch of the Institute of Electrical and Electronics Engineers’ Engineering and Technology History Wiki. The campaign sought to attract students and budding scientists to the new website by presenting it as a place to learn, teach, and inspire.

Visit ETHW →

We Developed
  • A bright, youthful logo to illustrate the message of the campaign.
  • Marketing materials to spread the word, including brochures, social media content, and email newsletters.
  • News articles, press releases, and outreach to educational organizations to increase public attention and interest.