SOILMEC NORTH AMERICA

advertising concept / featured / video production
Background

Our combined construction industry expertise spans over two decades and covers everything from science to law. With a deep familiarity for the opportunities and challenges faced by construction equipment manufacturers, agents, and solutions providers, we understand how to effectively communicate a brand’s successes to its target audience.

The Mission

The Soilmec North America WE BUILD campaign revealed the range of Soilmec equipment’s construction capabilities. Through event exhibitions, magazine ads, corporate videos, and digital communications, the campaign made waves in and out of the industry.

We Created
  • A scalable and evocative advertising concept.
  • Ads utilizing artistic photography and concise and clever copy.
  • A suite of marketing videos showcasing the Soilmec line and identity.