San Francisco County Transportation Authority

30 years, 30 people

Connecting humanity with municipal projects

Client San Francisco County Transportation Authority
Year 2019
Project Type Creative Direction + Photography

Key services for this project

  • Creative direction
  • Photography
  • Storytelling
  • Brand awareness
  • Community outreach
Summary

Storytelling through 30 voices

The San Francisco County Transportation Authority (SFCTA) plans, funds, and implements transportation projects across the county that improve travel options for the residents, commuters, and visitors. In 2019 the SFCTA celebrated its 30th anniversary and asked Convey to highlight 30 people whose lives have been positively impacted by the agency’s projects.

Challenge

Humanity at the forefront

Rather than taking a project-specific approach, we took a human-centered approach and connected with the real people whose lives improved in some way as a result of the SFCTA’s work. From innovative art installations to safer bike lanes and improved bus routes, it was exciting to hear about the ways in which community members benefitted from the SFCTA’s work!

Approach

Going to the source

We interviewed and photographed 30 artists, activists, commuters, patrons, business owners, MUNI operators, and lots of folks in between. We heard the story of the non-profit that restores iconic San Francisco cable cars. We talked with the artist who was commissioned to create sculptural seating elements for the Broadway Streetscape Project. We met senior citizens and staff from their social services team who were thrilled when more frequent buses headed up and down Geary Boulevard. From stories around new bike share programs to sidewalk improvements, it was touching to hear how lives have been impacted by the SFCTA and to feel so connected to the people in that community.

Result

People, front and center

Stories that touched

Sharing stories about real people throughout the Bay Area is a memorable way to connect people from different communities.

Photographs capture the feeling

Authentic photographs captured the personalities behind the stories.

In Conclusion

A few of our favorite things

  • Convey established the creative direction, photographed the people, and captured their voices
  • The stories on the SFCTA’s microsite bolster municipal pride
  • The 30th anniversary photo stories showcase projects that have been experienced by visitors from all over the world, reflecting on highlights from the past and innovative projects of today
  • It was an honor to join in the celebration of such a prestigious transportation authority in a city with a thriving and historic transportation system